Empowering Rural Enterprises: The RISE Initiative by REEDS

At REEDS, our unwavering commitment has always been to transform rural livelihoods by promoting sustainable economic development. Staying true to this mission, we’re proud to introduce our latest initiative — Resources and Innovation for Sustainable Enterprises (RISE) — designed to uplift Micro, Small, and Rural Enterprises (MSREs) across India.

These enterprises are the heart of local economies. They create livelihoods, preserve traditional crafts, and nurture self-reliance in communities that are often
overlooked and underserved. Yet, despite their potential, many rural enterprises struggle with a common and critical challenge: limited market access, upskilling and visibility. Without the means to reach customers beyond their localities, their growth remains stunted.

The RISE Pilot Project

A Step Toward Market Integration & Empowerment

The RISE pilot is a bold step toward bridging this gap. Through this initiative, we will procure select products from rural producers and promote them through multiple channels, including:

Online platforms
Corporate gift
hampers
Donation coupons
Customized sales channels

This approach not only provides much-needed product acceptability and reach for rural and micro enterprises in real-world settings.

From Pilot to Scale: Growing with Purpose and Partnerships

Insights gathered from this pilot will help shape the next phase of RISE. With feedback from stakeholders, we will refine our strategies to build a scalable, sustainable, and impactful model. But we know this journey cannot be taken alone. We aim to scale through strong, collaborative partnerships — working hand-in-hand with corporates, NGOs, and social enterprises to create an inclusive, resilient supply chain that truly empowers rural entrepreneurs.

Join the Movement

Whether you are a customer, a corporate buyer, or a potential partner, there’s a meaningful role for you in this journey of hope and transformation. When you support the RISE initiative, you’re not just purchasing a product — you’re investing in dreams, dignity, and the future of rural India.