REEDS is also building on its successful conference piloted by it in Chirala during November 2018. The platform of alliances built in the conference both nationally and internationally will form the basis of the development of handloom weavers in a Cluster Development Program. The development of the cluster is unique in many ways. Every effort will be made to link the weaver as a brand to the customer directly using ecommerce and social media. Simultaneously, there is space built in the program to document, research and develop the traditional and very innovative knowledge practices in handloom industry. This has not been attempted before and promises to be a very valuable contribution to the rural communities which REEDS is always committed to serve.